專訪：香港區總經理陳明發 (Vpon Big Data Group 威朋大數據集團) http://www.vpon.com/ 「Vpon是一間Big Data公司，而不只是手機流動廣告公司。」訪問開始，香港區總經理陳明發(Arthur)劈頭第一句說。 Vpon 2008年於台灣成立，當時做的是手機優惠券(Mobile Coupon)。由於手機優惠券業務範圍狹窄，公司於2011年正式開始轉型，同年於上海成立台灣以外的辦公室，研發當時尚未普及、但門檻更高的手機流動廣告。2014年正式打進香港市場，成為台北、上海及東京後第四個據點。 執筆之時，消息指蘋果將要發布可能名為iPhone7的新一代智能手機。當iPhone已經發展至第七代，大家也可以預計到手機及數碼營銷的市場成熟而且競爭劇烈，那Vpon有什麼過人之處? 「數碼營銷，特別是手機流動營銷，並不是你從前在蘋果日報落廣告，到PC年代在蘋果日報網頁落廣告，現在則到蘋果日報App落廣告。每人使用手機、網頁、App等都有不同使用習慣，傳統Media Buy的廣告購買型式已經不太合適。」 Vpon是本港少數運用大數據分析，為客戶提供針對性及度身訂造式的營銷方案的公司。大數據分析的好處，正好切合手機流動市場碎片化及快速轉變的環境生態，針對個別手機用家不同的喜好及需求，甚至基於各種情景去接觸目標受眾，提升營銷活動效益。…
Interview with Pixel Network’s team: Kirill Nosov, CEO, Ralph Riley, CTO and David Turkington, Director of Technology
Hi, can you please give us a bit of background of Pixel Networks and its current focus?
David: Pixel Networks came to Hong Kong 2 years ago. In response to the smart city initiative that was proposed by the HKSAR Government, we decided to set up a business and transform Hong Kong into a smart city.
There are several different types of technology that can be applied to build a smart city. For Pixel, we have chosen LoRa as our focus. One of the main reasons we pick LoRa is because it is fully developed ecosystem already, and it has been globally developed in many regions, such as Europe and America. As an open standard, LoRa has also collaborated with many major companies in the field. We adopted this technology and brought its ecosystem to Hong Kong.
Recently Pixel Networks has a collaboration with Actility to build the Hong Kong’s first LoRaWAN network, is it another step for Pixel to further develop the ecosystem in Hong Kong?
David: That is correct. Actually, our partnership with Actility was lined up by Cisco, as we are a Cisco Preferred Solution Partner for providing equipment to build networks and Actility is one of the major network providers of LoRaWAN for Cisco too.
What’s the field Pixel Networks is currently focusing on to develop its business?
David: We are working with serval building management companies by constructing wireless networks and monitoring system in their buildings.
Ralph: For example, many of the buildings are already 10-20 years old so their infrastructure did not have in-built monitoring system. Therefore, we came along and provided IoT solutions for monitoring in different aspects; including temperature control and air conditioning. We also offered solutions for tracking too. After talking to many different people, we also came up with new ideas for components to help build smart city, such as smart trashcans, smart street lights and smart traffic signs.
Where do you find challenges when building the LoRaWAN network and developing business in Hong Kong?
David: One of the challenges we found in Hong Kong is from regulatory standpoint. In these years, we have spent a significant amount of time to deal with HK Government. The good news is Government started to be more aware of IoT and will issue a new license called “Public Wireless Internet of Things Service Licence” (WIoT Licence) soon. The License will give us greenlight to operate and provide IoT services.
Ralph: We are also requested by the regulator to examine if there is any harmful interference existing between LoRa and Radio-frequency identification (RFID). We have completed the assessment in May and proved that no harmful interference will exist. The report is available in Office of the Communications Authority (OFCA) website too.
David: We do find that there is more awareness in IoT in Hong Kong. I think in the beginning, it is a little bit awkward to present our business. After gaining experience from our first year, we started to adjust our presentation, including involving an introduction to IoT and providing more solutions about IoT that can be incorporated clients’ businesses.